Morni’s B2B side sells manufacturing to fashion brands, not clothes to shoppers. The brand-partners page had to carry that entire pitch on its own. It explains a service most founders have never bought before. It answers the objections they arrive with, in their own words. And it hands them a form or a call at the end.
← Work2025
The B2B landing page for Morni’s manufacturing side, built in Framer.
- Brief
- Contribution
- Decision
- Challenge
- Outcome
Morni
Project
Morni — B2B Partners
Client
Morni
Role
Product designer + Framer developer
Designed by
Suvineet Srivastava
Developed by
Suvineet Srivastava
Platform
Figma, Framer
Timeline
2025
One page has to do the work of a sales team.
Morni’s brand-partners page is the whole top of the funnel for the manufacturing side of the business. It has to explain a service most fashion founders have never bought, answer their objections before anyone gets on a call, and land them in an intake form. Eight sections, six partner stories, seven service cards and a five-stage timeline — sequenced so a stranger can qualify themselves without talking to anyone.
Answer the objection on the page, not on the call.
The hard part of selling overseas manufacturing is disbelief. Founders have been burned by samples that miss the brief, costs that only appear after production, and factories that offer the same three shapes. So the differentiator section is built as a run of quoted objections with the answer set directly beneath each one — the page argues with the reader’s actual experience instead of listing features at them.
Eight thousand pixels of page that still had to feel short.
The page runs past 8,000px on desktop and everything on it earns its place, but length is the enemy of a cold visitor. The fix was pacing rather than cutting: a marquee ticker to break the scroll, a horizontal card rail so seven services cost one screen instead of seven, and a timeline that reads as a single horizontal line rather than five stacked blocks.
Live, and doing the qualifying before anyone picks up the phone.
No performance numbers to quote. What is true: the page is live at brands.mymorni.com, it carries six named brand partners, and both calls-to-action route to a real intake — a B2B form and a booked call.
View live site